http://gplus.to/ukwebfocus

After getting my Google+ account a couple of data go earlier today I saw a tweet about the gplus.to service which provides a vanity URL for a Google+ account. BrianKelly had already been taken so I claimed the ukwebfocus link.  This service is, however, not affiliated to Google. I wonder how persistent the service will be and whether a more formal risk assessment approach to claiming and using such an address should be taken,

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