Can You Embed a Report with A CC-Licence Elsewhere?

The Horizon Report 2001 (PDF format) is very interesting.  It is also available under a Creative Commons licence which gives permission to “replicate, copy, distribute, transmit, or adapt this report freely provided that attribution is provided as illustrated in the citation below“.

I would like to mention this report in a blog post.  I always feel that rather than having a link to a significant piece of work which is being mentioned it can be better to embed the item, whether this is a video, an image or, as in this case, a report.

Could I, then, upload this to a service such as Scribd to enable me to embed it?  The terms and conditions suggest that this is permissible.  But is there a downside to doing this?

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