How Will Facebook Questions Be Used?

A recent post on Mashable gave some reasons why “Why Facebook’s New Questions Tool Is Good for Brands & Businesses“. The post began:

Brands and businesses are looking for ways to leverage Facebook’s recently unveiled Questions tool in ways that differ from what they’re already doing on Q&A sites such as Quora, Yahoo Answers and LocalMind.

This new feature, which functions as a recommendation engine, was rolled out to all users on March 24. According to Ben Grossman, communication strategist for marketing agency Oxford Communications “It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible“.

Will institutions start to use this service to carry out market research, I wonder?