Lack of Facebook Integration a Barrier for Ping

A recent post in the Guardian technology blog provided the information that  “Shazam hopes Friends will spark a social revolution“. The post#’s byline summarised the article: “Users can now link their Shazam profile to Facebook and browse a real-time feed of the songs their friends tag“. Shazam are not the first music site to provide such a facility – as the post describes “Apple is onto a similar thing with its Ping social network“. But the article goes on to add that Apple’s approach “has received distinctly mixed reviews since its debut last year – not least because it does not integrate with Facebook at all“.

Would a lack of Facebook integration provide a barrier to the deployment of social services provides on institutional Web sites, I wonder?