Numbers Matter – and Not Just To Apple

The WWDC event at which iOS5 was announced was notable for the statistics presented which were used to illustrate the important of various Apple initiatives:

Sales of 25 million iPads in just 14 months. 200 million iOS devices in total. 15 billion songs downloaded since 2003. 130 million books. 14 billion apps downloaded from a store that now runs to 425,000 apps.

In HE we’re not very good at doing this as we know the stats may be flawed and we prefer to talk about the ‘quality of the experience’.  I think we’re wrong in  not making greater efforts in gathering and using such statistics.